Ad infrastructure
for publishers who need it to work.

Google Ad Manager, ad-stack implementation, GDPR-compliant cookie consent, performance reporting. Built for Culted (a Gen-Z fashion brand with 95M monthly reach) and the Chiswick Calendar (daily community news in West London) — set up, wired in, and there when it needs work.

"If you sell ads directly to brands, the ad-stack is the business."

// capabilities

What I actually run.

Not a list of buzzwords — every line below is something I have implemented, configured or operated for a real publisher with real revenue on the line.

Google Ad Manager — full setup, ad units, line items, direct-campaign implementation
Direct advertising for major brands — Nike, New Balance, Chanel, Celine, G-Shock and Marc Jacobs all delivered via Culted
Advanced Ads plugin configuration and ad placement management for WordPress sites
TikTok pixel implementation and social-media advertising integration
Video ad setup, VAST tags, and management of pre-roll / mid-roll campaigns
Complex GDPR-compliant cookie consent across multiple ad platforms
Advertising performance reporting and analytics — dashboards the sales team can read
Sponsorship slot creation and direct-sale management
Header bidding and programmatic integration where the inventory justifies it

// in the wild

Two publishers, two scales.

The same standards apply at both ends. The infrastructure scales down as well as up.

// 01

Culted

Gen-Z fashion and culture brand with a global reach of 95M+ a month across the website, social and YouTube. I built the full ad infrastructure — Google Ad Manager set up and implemented, the delivery systems for the brand list above, GDPR-compliant cookie banner, video ad delivery and reporting. The in-house team runs the day-to-day campaigns; I keep the stack working and step in on the technical side.

Read the case study →

// 02

The Chiswick Calendar

Daily community news site in West London. Smaller scale, same standards — sponsored slot management, direct local-business campaigns, advertorial integration, and the technical infrastructure to keep it all GDPR-compliant.

Read the case study →

// fit

Is this right for you?

Direct ad operations only makes sense at certain scales and for certain business models. If you're running a small business site with no advertising plans, this is not the service you need.

Independent and mid-sized publishers selling display ads directly to brands
Sites with sponsored content, advertorials, or sponsorship slots
Publishers transitioning from a third-party ad network to direct sales
Publishers with audience scale that justifies running their own ad stack
Publishers who need GDPR-compliant cookie consent across multiple ad partners

// pricing

Set-up and ongoing.

New ad-stack set-ups are quoted per engagement — most fall between £3,500 and £8,000 depending on platform count, campaign volume and integration complexity. Ongoing operations (line-item set-up, monthly reports, cookie compliance maintenance, troubleshooting) are billed at £55/hour, billed in 30-minute increments. No retainer.

Ad infrastructure for publishers who need it to work.