Ad infrastructure
for publishers who need it to work.

Google Ad Manager, ad-stack implementation, GDPR-compliant cookie consent, performance reporting. Built for Culted (a Gen-Z fashion brand with 95M monthly reach) and the Chiswick Calendar (daily community news in West London). Set up, wired in, and there when it needs work.

"If you sell ads directly to brands, the ad-stack is the business."

// capabilities

What I actually run.

Every line below is something I've implemented, configured or operated for a real publisher with real revenue on the line.

Google Ad Manager: full setup, ad units, line items, direct-campaign implementation
Direct campaigns from major brands (Nike, New Balance, Chanel, Celine, G-Shock and Marc Jacobs), all delivered on Culted
Advanced Ads plugin configuration and ad placement management for WordPress sites
TikTok pixel implementation and social-media advertising integration
Video ad setup, VAST tags, and management of pre-roll / mid-roll campaigns
Complex GDPR-compliant cookie consent across multiple ad platforms
Advertising performance reporting and analytics, with dashboards the sales team can read
Sponsorship slot creation and direct-sale management
Header bidding and programmatic integration where the inventory justifies it

// in the wild

Two publishers, two scales.

The same standards apply at both ends. The infrastructure scales down as well as up.

// 01

Culted

Gen-Z fashion and culture brand with a global reach of 95M+ a month across the website, social and YouTube. I built the full ad infrastructure: Google Ad Manager setup and implementation, delivery for the brand campaigns above, a GDPR-compliant cookie banner, video ads and reporting. The in-house team runs the day-to-day campaigns; I keep the stack working and step in on the technical side.

Read the case study →

// 02

The Chiswick Calendar

Daily community news site in West London. Smaller scale, same standards: sponsored slot management, direct local-business campaigns, advertorial integration, and the technical infrastructure to keep it all GDPR-compliant.

Read the case study →

// fit

Is this right for you?

Running your own ad stack only makes sense at a certain scale and for certain business models. If you run a small business site with no advertising plans, this isn't the service for you.

Independent and mid-sized publishers selling display ads directly to brands
Sites with sponsored content, advertorials, or sponsorship slots
Publishers transitioning from a third-party ad network to direct sales
Publishers with audience scale that justifies running their own ad stack
Publishers who need GDPR-compliant cookie consent across multiple ad partners

// pricing

Set-up and ongoing.

New ad-stack set-ups are quoted per engagement. Most fall between £3,500 and £8,000 depending on platform count, campaign volume and integration complexity. Ongoing operations (line-item set-up, monthly reports, cookie compliance maintenance, troubleshooting) are quoted as a day rate or a monthly scope, agreed in writing. No retainer.

Ad infrastructurefor publishers who need it to work.