WordPress.
For when you need a CMS.

A CMS (a content management system) is the admin dashboard that lets you edit your own website without a developer. WordPress is the best-known one, and I build it across three tiers, all designed to be managed by non-technical staff: Starter for small businesses that need to be online quickly; Professional for more ambitious builds with integrations; Bespoke for fully custom plugin and theme work.

// from £2,000 · priced above the equivalent static build · hosting £15–£75/mo

// when WordPress is the answer

When WordPress is the right answer.

For most brochure and marketing sites I lead with a static build: the pages are made in advance and served as plain files, so there's nothing running behind them to hack, patch or update. (Astro on Cloudflare, if you want the names.) WordPress is proven, but there's more of it to look after. Every page is assembled on demand from a database, and the whole thing is kept alive by plugins that need constant updating. WordPress still earns its place when editing your own content is the priority: a static site can't be edited through a friendly admin dashboard, and for some businesses that matters more than the speed and security gains.

// the press that lets you print your own pages

WordPress when

Editing it yourself is non-negotiable

You need to update content yourself, daily or weekly
Multiple staff members will edit pages and posts
You want a familiar admin interface staff already understand
You need a blog with comments, categories, archives, RSS
You need WordPress add-ons (memberships, an online shop, forums, online courses)

Static when

Editing it yourself is optional

The site is mostly brochure or marketing content
Content changes a handful of times a year
You'd rather email me the odd content edit (static hosting includes an hour of changes a month) than look after an editing system yourself
Speed and security are higher priorities than self-serve editing
You don't need a blog, or you're happy publishing through a different platform

See static sites →

// three tiers

Starter, Professional, Bespoke.

Every WordPress build I do falls into one of these. The first chat confirms which tier fits.

// 01

Starter

from £2,000

A clean, professional WordPress site for businesses that need to edit the content themselves.

Built on a lightweight WordPress theme: hand-built, or Astra where it suits the job. A handful of pages, a contact form, mobile-responsive design, basic SEO and Google Analytics. Ideal for tradespeople, consultants, therapists, or anyone who wants a credible site they can keep up to date themselves.

Up to ~7 pages, your copy or mine
Contact form with spam protection
Mobile-responsive design
Basic SEO and Google Analytics setup
The https padlock, domain settings and email handed over working
Editorial training for your team

// 02

Professional

from £5,000

A bigger build, with design customisation and integrations.

Additional pages, design customisation, advanced forms, image galleries and integration with third-party services. The right fit for growing businesses, community organisations, or anyone who needs more than Starter allows.

Custom design and content sections
Multi-step or conditional forms (Gravity Forms)
Image galleries, embedded video, integrations
Performance and image optimisation
Editorial training so you can manage the site

// 03

Bespoke

from £7,500

A fully custom WordPress build with custom plugin and theme work.

Membership platforms, booking systems, interactive tools, custom content management, complex advertising setups, all built into WordPress. The right answer when you need both a site you can edit yourself and behaviour off-the-shelf software can't do. See custom development for the standalone engineering work that lives outside the website tier.

Custom plugins and themes
Membership systems with recurring payments
Booking systems with payment processing
Complex advertising and ad-stack work
Custom permalinks and URL management

// hosting

Two ways to host it.

A WordPress site needs a server to run on, and mine live on SiteGround's UK servers (on Google Cloud): Ultrafast PHP, advanced caching, daily backups, free SSL and business email at your domain. Two options: £15/month unmanaged if you handle your own WordPress core, theme and plugin updates, or £75/month fully managed if you'd rather I took care of it all: monthly updates with a full backup taken first, performance tuning and priority support.

WordPress.For when you need a CMS.