// services

Six things,
delivered by one person.

Most projects fall into one of these. A static site is the right answer for almost everyone — I offer it in three sizes; WordPress is the pricier exception for clients who specifically want to edit content themselves; and the rest covers custom builds, advertising, hosting and reporting. Same developer either way, same standards.

// standard rate · £55/hour · billed in 30-min increments · no retainer

$ lighthouse https://willcocks.uk

performance 100

accessibility 100

this visit loaded in fast

// 01 · websites

Four tiers, static-led.

Static sites are faster, more secure and cheaper to run, so they lead the range — Essential for most businesses, Professional for larger builds, Bespoke for full platforms. It's the same stack — Astro on Cloudflare — behind Porsche, IKEA and OpenAI (Cloudflare bought Astro in 2026); I build on it at the scale of your business. WordPress sits alongside, priced higher, for the clients who specifically want to manage their own content. Cheaper doesn't mean lesser here: static is the better build and the better value.

// 01

Static — Essential

// Astro · Cloudflare

from £800

// astro · cloudflare → case study

A fast, secure site for a business that wants a great-looking website done properly.

Where most small businesses land. A handful of pages, designed around you and built on the static stack — no database, no plugins, no admin login, no monthly security patches. The site is a folder of files served from Cloudflare's global edge, so what an attacker would normally target physically isn't there. Sub-second loads anywhere in the world, hosting from £25/month. Trade-off: there's no CMS, so content edits come through me.

Bespoke design — no off-the-shelf template
Hosted on Cloudflare's global edge — sub-second worldwide
Priced by the project — as many pages as the job needs
No patches, no plugin updates, nothing to break
Lighthouse 90+ on launch, by design
Content updates handled by me afterwards

A larger static build with bespoke design, integrations, and the data to prove it works.

For growing businesses that need more than a brochure. Everything in Essential, plus a fully bespoke design, more pages and sections, the integrations most businesses actually ask for — online booking, advanced forms, payments — and richer interactivity. Reporting and analytics are set up from day one so you can see what the site is doing. Same speed and security as Essential; more site.

Fully bespoke design and layout
Booking, advanced forms and payment integrations
Reporting & analytics configured from launch
Richer animation and interactivity
As many pages and sections as the brief needs
Still no database or plugins to maintain

A fully custom platform with no limits on design, functionality, or stack.

Membership platforms, booking systems, interactive tools, custom content management, complex advertising setups. Built on Astro and Payload where a proper CMS is needed — or WordPress and custom code where the problem genuinely calls for it. Design can be developed collaboratively, supplied by an agency, or built from scratch. If you can describe what you need, it can be built.

Custom platforms, plugins or headless CMS builds
Membership systems with recurring payments
Booking systems with payment processing
Interactive tools, maps, quizzes
Whatever shape the brief actually is

Only if you want to edit content in WordPress yourself — priced above the equivalent static build.

WordPress does one thing a static site can't: let a non-technical person edit the whole site daily from an admin dashboard. When that is genuinely non-negotiable, I build it properly — clean, responsive, and about as fast as WordPress gets. But it's older technology with more moving parts to maintain and more that can go wrong, so it costs more than the equivalent static build, and I only steer people here when self-editing really matters.

Full self-editing via the WordPress dashboard
Mobile-responsive design, SEO and analytics set up
Enquiry forms with spam protection
Editorial training so you can run it yourself
Fully managed hosting available at £75/month

Moving off WordPress costs the same as starting fresh — because your site has already done the hard part.

The copy, the images, the pages that rank — they already exist. I take the whole WordPress site, redesign it, and rebuild it as a static site on the modern stack: every page migrated, every URL redirected so the rankings survive, every plugin licence cancelled. Priced exactly like a new static build, from £800, because your existing content is the raw material a from-scratch project has to pay to create.

Why move? Speed you can feel, an architecture with no database or plugins to patch, and immunity to the plugin supply-chain attacks that have hit WordPress hard in the last year — I've written up the full reasoning.

Full content migration — pages, posts, images
Redesign included, not billed on top
Every URL 301-redirected — SEO rankings preserved
Plugin and theme licence fees end at switchover
Nothing left to patch, update or hack
Hosting drops to £25/month, fully managed

// 02 · custom development

Where websites go from good to exceptional.

Bespoke WordPress plugin and theme development for the problems off-the-shelf solutions cannot solve. Purpose-built tools that do exactly what you need, with admin interfaces non-technical staff can run.

A real example: a custom constituency-search impact map for the Alliance for International Students that lets the team update the underlying data themselves, with no developer involvement.

Ad infrastructure for publishers who need it to work.

I built the ad infrastructure behind Culted (a Gen-Z fashion brand with a 95-million monthly reach) and the Chiswick Calendar (daily community news) — Google Ad Manager set up and implemented, GDPR-compliant consent, the reporting behind the revenue. The teams run their campaigns day to day; I make sure the stack underneath works, and step in when something needs solving.

"If you sell ads directly to brands, the ad-stack is the business."

Four tiers. Start at £25.

Managed Cloudflare for static sites at £25/month is the option I recommend most often — there's nothing to maintain. Sites that change every month can bundle development time in at £120. The other two are for WordPress: bring-your-own-updates at £15, or fully looked-after at £75.

// unmanaged WordPress

£15 /mo

SiteGround on UK servers — for clients who handle their own WordPress updates

SSL certificate, daily backups
CDN and caching included
Email support
You manage WordPress core, theme and plugin updates

On-demand development. £55 an hour. No retainer.

Quick content change, a new feature, a bug fix, a small redesign — get in touch, get an estimate, the work gets done. Billed in 30-minute increments. You only pay for what you use.

Most content edits take around 30 minutes. A whole new section, about an hour. So a typical text-and-image update is £27.50 — not a day rate.

"Most of my long-term client relationships started with a single hour of work — one problem, solved properly. They came back because it was."

// 06 · reporting & analytics

Know where you stand — and why.

Custom website reports that don't just show the numbers but explain what changed, why, and what to do about it — pulling analytics, advertising, search and sales data into one place. Automated monthly or quarterly, or as a one-off audit. It even works without Google Analytics, from cookieless data.

Smaller jobs that come up alongside the main work.

Not every job is a whole website. Most of these are on the £55/hour clock, no retainer — whatever you're searching for, there's a fair chance it's on this list.

Website speed & Core Web Vitals

Slow site? Caching, CDN, image optimisation and edge tuning to get Core Web Vitals into the green.
WordPress rescue & security

Hacked or malware-infected site cleanup, hardening, DDoS mitigation, SSL and vulnerability patching.
SEO & Search Console

On-page SEO, Google Search Console, schema markup, XML sitemaps and meta content.
Google Analytics (GA4)

GA4 setup, event tracking, cookieless analytics, custom reporting and audience analysis.
Google Business Profile

Setting up and optimising your Business Profile so you show up on Maps and local search.
Landing pages

One-off campaign or product landing pages, built fast on the static stack.
Accessibility fixes

WCAG audits and remediation — contrast, keyboard access, screen-reader support.
Site migrations

Moving sites between hosts with zero downtime — DNS, email and SSL reconfigured.
Email & server config

Microsoft 365, Google Workspace, DNS / MX, SPF / DKIM / DMARC, domain transfers and email troubleshooting.
Copywriting

Website copy, news content and page content written to suit your brand and audience.
Branding & logo

Logo and visual-identity development for clients without existing branding.
Bug fixes & small edits

A broken form, a layout glitch, a content change — quick jobs on the £55/hour clock, no retainer.

// process

Five steps from email to launch.

Most projects do not need much more shape than this. The long version — what the first chat covers, how the two build routes differ, what I need from you — has its own page.

The whole process, step by step →

01

Initial conversation

Email or a free call — usually video — to answer your questions and understand what you need.
02

Discovery call

We talk through requirements in detail, look at example sites or themes, and agree the scope.
03

Detailed quote

A written proposal with the scope, deliverables and price. No moving targets after sign-off.
04

Build

I set up the site with your content in a working draft, then we review it together and refine.
05

Launch & support

Handover, training if you want it, and ongoing help on £55/hour if you need it later. No retainer required.

Six things, delivered by one person.

Four tiers, static-led.

A fast, secure site for a business that wants a great-looking website done properly.

A larger static build with bespoke design, integrations, and the data to prove it works.

A fully custom platform with no limits on design, functionality, or stack.

Only if you want to edit content in WordPress yourself — priced above the equivalent static build.

Where websites go from good to exceptional.

Ad infrastructure for publishers who need it to work.

Four tiers. Start at £25.

On-demand development. £55 an hour. No retainer.

Know where you stand — and why.

Smaller jobs that come up alongside the main work.

Website speed & Core Web Vitals

WordPress rescue & security

SEO & Search Console

Google Analytics (GA4)

Google Business Profile

Landing pages

Accessibility fixes

Site migrations

Email & server config

Copywriting

Branding & logo

Bug fixes & small edits

Five steps from email to launch.

Initial conversation

Discovery call

Detailed quote

Build

Launch & support

Got a project? Let's talk.

Six things,
delivered by one person.