Websites for salons, barbers and beauty rooms.
// hair · barbers · beauty · nails · brows · dog grooming
// free first draft · sites from £600 · hosting £25/mo
Your Instagram is where the work lives, and it's doing a fine job for people who already follow you. The problem is the person who has just moved to Totnes and searches "hairdresser Totnes" on a Sunday evening: Instagram doesn't come up, a Facebook page comes up with no prices, and the salon with a proper website gets the booking.
A salon site is a small, well-made thing: your price list, your opening hours, your team, the booking link you already use, and photos that look like your work rather than a stock model. It has to load instantly on a phone, because that's where every one of these searches happens. From £600, and most salon sites come in around £800.
What a salon site has to do
Show prices without a phone call
The first thing anyone looks for. A clear price list by service, kept current (email me the changes; most take half an hour), so nobody has to ring to ask what a cut and colour costs.
Book from the page
If you use Fresha, Booksy, Treatwell or a salon system, the site links or embeds it, so "book now" goes where your diary already is. If you take bookings by message, the site says so and gives the button.
Put your work on the wall
Your photos, your chair, your people. A gallery that pulls from the shots you already take for Instagram, cropped properly, with no stock imagery anywhere.
Answer the practical questions
Opening hours, where to park, whether you take walk-ins, how to find the door. Every one of those is a search, and every unanswered one is a phone call you did not need.
Rank for the town
"Barber Ivybridge", "nail salon Plymouth", "dog groomer South Brent". A page per service and per area you draw from, written for the search rather than copied from a template.
// what one looks like
Built for businesses like yours.
Sites built for salons and barbers around here. Yours would start the same way: a chat, whatever you've already got, and a working draft within days.
// questions
The questions salons and barbers ask first.
- Can the site take bookings itself?
- It can link to or embed whatever booking system you already pay for, so your diary stays in one place. Building a booking system from scratch is possible (I have done it for a dog field on Dartmoor), but for a salon the existing tools are better value, and a static site plays nicely with all of them.
- My prices change. Will that cost me every time?
- A price-list update is about half an hour of my time, so £27.50, and it's done properly the same day rather than by you at eleven at night. Most salons change prices once or twice a year.
- Do I need a website if I'm busy from Instagram?
- If you're full and want to stay that way, maybe not. If you want the people who search Google rather than scroll Instagram, or you're opening a second chair, yes. A free first draft costs you nothing to find out.
Wherever you are: the towns I work in, and everywhere in between.